Reaching the LGBTQ+ community isn’t just about inclusion — it’s a strategic decision backed by numbers. With over $1.4 trillion in annual buying power in the U.S. alone, LGBTQ+ consumers are loyal, engaged, and value-driven.
75% of LGBTQ+ adults say they are more likely to support companies that advertise in LGBTQ-inclusive media and actively support LGBTQ+ rights. This presents a unique opportunity for brands to connect with a vibrant audience that rewards authenticity and social responsibility.
Businesses that commit to year-round representation — not just during Pride Month — build meaningful trust and long-term loyalty. LGBTQ+ consumers pay close attention to which brands truly support them, from inclusive advertising and hiring practices to community involvement and advocacy.
By aligning with values of equity, respect, and visibility, your business can do more than gain exposure — it can become a trusted brand within one of the most influential and socially aware communities.
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LGBTQ+ people live in every U.S. state, are active online, and are highly engaged in both local and global cultural trends.
LGBTQ+ households are more likely to be dual-income and child-free, resulting in more disposable income.
LGBTQ+ consumers are more socially conscious and expect brands to reflect their values.
75% of LGBTQ+ adults say they are more likely to support companies that advertise in LGBTQ-inclusive media and support LGBTQ+ rights.
Negative sentiment or lack of representation can turn this audience away: 54% say they boycott brands they view as anti-LGBTQ+ or performative.
Advertising to the LGBTQ+ community is not just about doing the right thing—it’s smart business. Brands that embrace diversity and inclusion are rewarded with loyalty, advocacy, and purchasing power from a vibrant and expanding community.
